Management Development

Digital Marketing For Business

Course duration: 1 day course

Aims and objectives

In this workshop, you will discuss the benefits of developing a robust digital marketing strategy in business. You will be presented with the process by which a digital marketing strategy is formed, and share best practices and case studies.

Who should attend

Anyone looking to gain experience and learn the benefits using digital marketing strategy in business.

Course content

How to Develop a Digital Marketing Strategy

  • Introduction
  • Search Engine Optimisation – What is SEO and how SEO works.
  • Google Analytics & PPC – Identify three critical metrics
  • Digital Selling – Mapping Your Digital Sales Process

Skills learned

At the end of this module participants will be able to:

  • Learn the benefits of using digital marketing strategy in business
  • Understand the process of developing a digital marketing strategy
  • Apply best practices in developing a digital marketing strategy


There is no certification for this programme.

Find upcoming Management Development courses in our calendar below:

Corona Virus Update

Positive2Work Skillnet is fully supportive of the Government’s efforts to effectively address and limit the spread of COVID-19 and to safeguard the protection of public health and that of our stakeholders.

Positive2Work Skillnet management team are continuing to work and are available to discuss any queries that our businesses or trainees have regarding our scheduled training programmes and supports for businesses.

In support of this national effort, Positive2Work Skillnet has postponed its public training courses until 19th April 2020.

Positive2Work Skillnet will continue to take bookings for programmes commencing at a later date in 2020, and for our online programmes.

We are also available to discuss your queries about any other future programmes we offer to our members.

Our Network contact details are.
NAME: Mark Brennan
PHONE: 085 1745779

We would remind our stakeholders that the HSE website is the authoritative source of information and advice on the situation regarding COVID-19 in Ireland.

We will keep this information updated in the coming weeks. Further information is also available on the Skillnet Ireland website at