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Management Development

Digital Marketing For Business

Course duration: 1 day course

Aims and objectives

In this workshop, you will discuss the benefits of developing a robust digital marketing strategy in business. You will be presented with the process by which a digital marketing strategy is formed, and share best practices and case studies.

Who should attend

Anyone looking to gain experience and learn the benefits using digital marketing strategy in business.

Course content

How to Develop a Digital Marketing Strategy

  • Introduction
  • Search Engine Optimisation – What is SEO and how SEO works.
  • Google Analytics & PPC – Identify three critical metrics
  • Digital Selling – Mapping Your Digital Sales Process

Skills learned

At the end of this module participants will be able to:

  • Learn the benefits of using digital marketing strategy in business
  • Understand the process of developing a digital marketing strategy
  • Apply best practices in developing a digital marketing strategy

Certification

There is no certification for this programme.

Find upcoming Management Development courses in our calendar below:

Event Venue Spaces Remaining Date
Interviewing Skills for the Interviewer Virtual Online 0
  • 18th July 2024 1:30 pm
Course Full
People Management Skills Virtual Online 0
  • 16th July 2024 9:30 am
Course Full
Personal Leadership & Motivational Skills Virtual Online 6
  • 27th June 2024 9:30 am
Course Full
Stress Management/Resilience Training Virtual Online 0
  • 26th June 2024 9:30 am
Course Full
Personal Leadership & Motivational Skills Virtual Online 0
  • 24th June 2024 9:30 am
Course Full